10. Kanye West

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It’s not that Kanye isn’t still making music and saying stupid things, but it’s clear that he’s lost a lot of street cred from loyal fans for deciding to become a Mr. Kardashian, pulled in by the lure of more fame and publicity. Look, if this marriage works, more power to them, that’s not even the point. What’s the key here is that Kanye West can never again claim he’s a rebel and iconoclast, not after having done the most mainstream and predictable thing anyone looking for attention would do:  romance a Kardashian.